Secrets to Increase Your App’s Downloads

You’ve built a great mobile app either iOS or Android one, you tested, debugged, refined and finally you launched it on the Marketplace (iOS App Store / Android Play Store). The App Marketplace has never been more crowded, and there will only be greater competition among apps.
Users browse marketplace, open your app profile page and they will take only few seconds to look for the content that matches their search requirements. So if your app profile page doesn’t immediately grab their attention they’re likely to leave your app profile page and move on to another app. So, as a app developers / app marketers, it’s important to understand the tools and best practices to increase your app’s discover-ability and downloads.

Create a compelling app’s profile on app marketplace

Make your app’s listing compelling with a unique well designed app icon. Work closely with professional graphic designer to create a relevant, unique and outstanding icon that hold the identity of your app.
Other than app icon, you should have a featured image(Android play store) that sums up the unique selling point of your app; include screenshots that show off the features of your app; provide a good description that straight to the point and contains the keyword you’re targeting to your app users such as cover the key features of your app. Where possible, your description should localized in most of the common languages such as Chinese, Japanese and etc.
compelling app listing page

Offer limited discount to boost your app downloads

Special deals can drives action. You can offer your app at reduced price for limited time. Then update your app’s profile page on marketplace to announce the sale, update your app icon to show there’s a discount, utilize your app’s official website, social media, blogs and other communication channel to promote the special deals of your app.
Besides, you can also think about running a referral program to encourage your app users to share your app by paying them referral fees.

Translate your app to reach more countries

Users respond best to apps in their own language. As we know that Apple App Store & Google Play Store were exist in more than 100 countries in the world, you should benefits from this global audience and prepare your app to reach new users. If possible, get a professional translator to translate your app content into Chinese, Japanese, 2 of the large mobile app market in the world that you shouldn’t ignore.
Reach more countries

Built your app for more platforms & devices to reach more users

Built your app and ensure your app run effectively on not only mobile phones, but also on tablet or bigger devices such as TV. The tablets market has been growing constantly in the past couples of years, users have both smartphones & tablets they will expect to engage with your app on both, so you should offer a seamless experience across devices to maximize user engagement.

Cross promote your other apps for FREE with Google AdMob house ads

According to Google AdMob, if your app shows ads, you can include your own house ads to promote your other apps for FREE, so for those who have already installed your apps (with show ads) know your other app through the house ads.
Promote apps with free
Please see Google AdMob documentation to find out the steps to create a house ad campaign.

Promote on Social Network, Youtube, Newsletter and etc.

You can send a newsletter to your potential users; work with professional video maker to create a viral video on Youtube, to reach people who are interested in your products; harness the power of social network to boost the awareness of your app with engaging content.

Offer 1 click install to users who already Google sign-in

If you’re offering Google App, you can implement Google sign-in on your website & link your website to your app in Google Developers Console. Users who sign-in o your website can speed up the app installation process by just only 1 click from your website.
1 click install over the air
1 click to install over the air - complete

Conclusion

With few points mentioned above, you should able to maximize your app’s discover-ability, downloads & gain users worldwide.

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