
Ok, let’s start to check out what is the things that we should take care when designing app launcher icon.
Uniqueness & Brand Identity
You should design your launcher icon to be appeared unique, outstanding than others icons and hold the identity of the brand. You launcher icon should be made up by your brand’s colors, styles, graphics and the icon itself should have enough impact and memorable for users. One thing you should keep in minds that, NEVER put any sentences or your application name into the icon itself! This is because, launcher icon is in small sizes so it should be distinguishable at small sizes. You can compare the following images, see which one is more distinguish and memorable.
High Quality of Icon
Study has shown that, a high quality launcher icon can influence users to find out more as they scroll through lists of applications. You should always design your icon in vector format for future scalable purpose. Your final outcome of an icon should be in PNG 32-bit with alpha channel for transparency. Google’s Android devices has multiple screen densities, following is the table that shows you the size of an icon that workable on low, medium, high and extra-high density of screens.Screen Density | ldpi (120 dpi) (Low density screen) |
mdpi (160 dpi) (Medium density screen) |
hdpi (240 dpi) (High density screen) |
xhdpi (320 dpi) (Extra-high density screen) |
---|---|---|---|---|
Icon Size | 36 x 36px | 48 x 48px | 72 x 72px | 96 x 96px |
Works Well On Any Background
A successful launcher icon must be able to works well on wide variety of backgrounds, or situations. Unlike Apple iOS platform, Google’s Android allow you to design your launcher icon in any from of shaped, instead of just square. You could design an unique silhouette for faster recognition; 3 dimensional, front view, with a slight perspective as if viewed from above, so that users perceive some depth.
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